Does not inspire confidence...

If a car manufacturer can’t spell, what might that say about the quality of their product?

Chevrolet Cruze: Best in class 'saftey' (sic)
Chevrolet Cruze: Best in class ‘saftey’ (sic)

Nothing, probably. Still...

[The above was a display ad that recently ran on this blog. Ahem.]

Then again, who am I to point out typographical errors?